Founded in 2008, Opto Design started as a vision to develop and market high quality design products with images and designs from world famous illustrators and strong brands. The core value of the company is high quality in the selection of both material and design and the ambition is to create products that are handmade and manufactured exclusively in Sweden, mainly focusing on the kitchen and the set table area.

Optopdesing founder Helena Melin

Helena Melin & Ella Melin

In purpose to create Moomin design-products with high quality, Opto Design developed “Moomin the Collection”.  “Moomin The Collection” includes products with designs from the original illustrations of Tove Jansson.  From the start in 2008 when the collection was launched, the range included wooden trays, coasters, pot coasters, place mats, cutting boards and tray tables manufactured exclusively in Swedish factories. Since then The collection has grown and today it also includes towels, fabric bags, luxury soaps, napkins, dish cloths, posters, thermoses, togo mugs, design pillows, fine art prints and more. Even though the range holds a lot more different materials than from the start, there is still no compromise in quality. The moomin design-products were a success from the start and today they are sold all over the world!

In 2010 Opto Design was honored to be one of 19 purveyors (hovleverantör) of “Den Officiella Bröllopsserien” (The official wedding series). The collection of products in “Den officiella Bröllopsserien” was made for the royal wedding between crown princess Victoria and Prince Daniel the 19th of July 2010.

After the success of “Den Officiella Bröllopsserien”, Opto Design expanded the product portfolio to include products with designs from the Swedish beloved author Astrid Lindgren’s Pippi and Emil i Lönneberga. The company also started a thriving and close collaboration with Lisa Larson, one of the most famous Swedish ceramic designers, closely followed by a collaboration with Lars Lindberg, the son of one of the most well known Swedish designers Stig Lindberg. In 2020, Opto Design started a collaboration with the Swedish folklore design icon Carl Larsson.

In the Beatles collection, designs and illustrations from the music icon Beatles are used. Beatles is one of the world’s most famous pop groups.

For more information, please contact Helena Melin: info@optodesign.se, cell: +46 (0) 704-413574